Single Grain

JUNE 30, 2025

billion by 2030 , representing a staggering 35.3% Because AI models drive modern ad buying, targeting, and creative optimization, this projection implies that synthetic data will soon underpin the majority of advertising-related AI workflows. The global synthetic data generation market is projected to explode from $218.4

Advertising

VideoWeek

JUNE 27, 2025

Hearst Magazines Brings AURA to Amazon DSP International publisher Hearst Magazines has announced it is making AURA, its AI-powered ad targeting tool based on Hearst’s first-party data, available through the Amazon DSP.

Display Advertising

Ad Monsters

OCTOBER 14, 2024

to grow to over 75 million by 2030 and projected Hispanic buying power in the U.S. Even further, the study reveals that this level of ad targeting may not be working as intended. Seven out of ten consumers claim digital ads are irrelevant despite targeting. to reach $1.9 trillion by the end of 2023.

Marketing

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The AdTech market is projected to grow from 579.4

Ad Exchange

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. trillion annually by 2030. For example, understanding language, recognizing images, or making predictions. Automate routine marketing tasks like email and social media scheduling.

Machine Learning

VideoWeek

JULY 29, 2022

GroupM agencies Mindshare, Wavemaker, MediaCom and Essence have partnered with ethical ad tech platform Good-Loop in Australia, allowing their client to use Good-Loop’s Green Ad Tag to measure and offset the carbon footprint of their programmatic media buying. Ad Net Zero Announces Second Global Summit.

Ad Tech

VideoWeek

MAY 30, 2025

Small businesses and start-ups specifically earn 80 billion extra revenue each year from personalised ads, and the report predicts that generative AI-powered personalised ads could create an additional 250 billion in extra sales for EU businesses by 2030.

Food