Martech

JUNE 24, 2025

Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. Accountable measurement, linking campaigns with real conversion outcomes Retailers can offer closed-loop measurement that directly connects ad exposure with transactions, online or offline. Shoppable branded content.

Retail 75

Retail Media Audience Conversion 75

Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins. A user visits a website participating in the exchange and sees the winning ad. An impressive example here is Lacoste.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We The Week For Agencies.

Media 98

Media Audience Retail Display Advertising 98

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase. US Broadcasters Land $7.5

Media 52

Media Ad Tech Agency eCommerce 52