The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing
VideoWeek
OCTOBER 1, 2022
Sky Stream will compete directly with rival telco Virgin Media’s own plug-in device – (confusingly) also called ‘Stream’ Advertisers Report Drop in In-House Programmatic Buying. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk.
52 
Let's personalize your content