Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Therefore, keeping an eye on trends is becoming even more important.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. Streaming TV ads are new for advertisers. Here is an example of a standard video ad : 2) Branded Slate Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 63

Marketing Retail Ad Targeting Conversion 63