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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

It stands at $600 billion and is forecasted to reach $900 billion in 2027. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Google Ad Manager secures the top #1 SSP place in the U.S.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

And there are no signs of this trend slowing down anytime soon, with that share projected to continue climbing every year through at least 2027, indicating the industry’s carbon footprint is only likely to keep increasing. back in 2016. tons of carbon.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI.