AdTech Ecosystem: Everything You Need to Know
Automatad Inc.
NOVEMBER 23, 2023
It stands at $600 billion and is forecasted to reach $900 billion in 2027. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Google Ad Manager secures the top #1 SSP place in the U.S.
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