article thumbnail

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

Exchange Wire

MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [.]

article thumbnail

Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

will drop below 80% in 2025, down from over 85% in 2023. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. Lower competition : Less saturated advertising environment compared to Google and Facebook.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Video & Advertising Trends to Look Out for in 2025

Brid.tv

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Will AI continue its head-spinning rise?

article thumbnail

Yahoo Buys 25 Percent Stake in Taboola

VideoWeek

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties. A tale of two turnarounds?

article thumbnail

Digital Advertising Guide

Adtelligent

As a result, programmatic advertising is expected to have nearly $524.31 Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend. billion by 2025. Importance.

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

billion by 2025. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7% of all display advertising. to reach $165.84

article thumbnail

25 In-App Advertising Statistics to Supercharge Your Strategy

Single Grain

in the coming year, showing the effectiveness and preference for native mobile ads among advertisers and consumers. Billion in 2025 ( Statista ) The global spending on mobile game advertising is projected to surge to $130.9 billion USD in 2025.