Single Grain

MAY 13, 2025

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

Media 52

Media ROI CPC CPA 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025.

Advertising 98

Advertising Marketing CPC ROI 98

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. minutes per thousand impressions. for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. This is used to decide a bidding price for the first impression.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

illumin

DECEMBER 14, 2023

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. minutes per thousand impressions in online advertising. A new study by Statista shows five out of ten people will be mobile gamers by 2025. In-game advertising also results in longer attention spans for gamers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. minutes per thousand impressions in online advertising. A new study by Statista shows five out of ten people will be mobile gamers by 2025. In-game advertising also results in longer attention spans for gamers.

Advertising 52

Advertising Marketing Banner Pop-Up 52