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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Publishers generate revenue based on the clicks and impressions data collected by the display network. Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. This is used to decide a bidding price for the first impression.