What Are The Benefits of In-Game Advertising?
Clearcode
MARCH 2, 2023
Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. Benefits for users: Game developers can provide users with an undisrupted gaming experience by showing native, in-game ads, e.g., on virtual billboards, rather than by showing intrusive and annoying ads similar to those found in display web advertising.
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