2024 Ad Inventory Ad Targeting 
VideoWeek
JULY 18, 2025
On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters.
VideoWeek
FEBRUARY 7, 2025
BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals. percent YoY. Read more on VideoWeek.
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Ad Monsters
JUNE 4, 2024
Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.
Single Grain
NOVEMBER 14, 2023
Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Work With Us Additional content contributed by David Borgogni.
Basis
MARCH 22, 2023
Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. The development to watch in 2024 is Twitter, which will allow political ads for the first time since 2019.
Digiday
JANUARY 31, 2023
As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said.
Smart-Hub
DECEMBER 22, 2023
Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.
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