Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Demand Side Platform 95

Demand Side Platform Impressions Education Ad Server 95

Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Real-time Metrics : AdOps experts can optimize prices and sell ad inventory by analyzing bid request data in a unified auction environment without the need to rely on historical data.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80