Amazon UAM vs. TAM — Amazon’s Header Bidding Solutions
Brid.tv
FEBRUARY 13, 2023
Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.
Let's personalize your content