2021 Ad Exchange Ad Space 
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. If so, here’s what you should know. billion U.S.,
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
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Single Grain
NOVEMBER 13, 2019
That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. digital display ad dollars will transact programmatically.
SODP
JULY 25, 2023
SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.
SODP
MAY 22, 2023
Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.
Digiday
JUNE 1, 2022
This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That or, straight up “financial benefits.” Times change and conflicts intensify.
Smart-Hub
JULY 18, 2023
Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.
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