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2021 India Gaming Report: Everyone is Gaming Among Us

InMobi

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. Gaming has now achieved escape velocity in India, competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention. trillion auctions).

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The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

VideoWeek

This gives us control over how we deliver ads, how we insert ads, formats of ads we use, how we integrate with programmatic networks, which really just gives us the complete flexibility to reimagine how we want to sell in the future. We believe this is a critical step in moving the industry towards a green future.”

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

Snapchat is one of the most widely used social media platforms in the world among the younger generation especially. There are more than 360 million active users monthly as per a report from January 2020 and the platform generates 3 million photos and videos every day. So, one should keep that in mind but not attempt to save it.