2020 First-Party Cookies GDPR 
VideoWeek
APRIL 10, 2025
This feature was designed to curb the ability of advertisers to follow users across different websites by effectively blocking third-party cookies and placing strict time limits of first-party cookies, making cross-site tracking far more difficult. Difficult, but not impossible at least at first.
Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? However, spending levels of these categories decreased from 2020. Related Read: Checklist for GDPR Compliance for Publishers. Last Week’s Highlights. AdTech Trends.
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Martech
SEPTEMBER 22, 2021
Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.
Digiday
JUNE 8, 2022
Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Does this solution use third-party cookie data?
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.
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