2020 Demand Side Platform First-Party Cookies Viewability 
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
Digiday
JUNE 8, 2022
Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Other deterministic data: Phone number, first-party cookies.
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