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The Prevention of Ad Fraud

YieldBird

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

article thumbnail

The Prevention of Ad Fraud

YieldBird

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.