2019 CPA Social Advertising 
Single Grain
DECEMBER 18, 2019
67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.
Adtelligent
JULY 19, 2022
In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. Social advertising. Diverse social media campaigns.
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