Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. This will ensure that the ad is being shown to people who are most likely to engage with it.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. CPA often stands for cost per action or cost per acquisition.

CPM 52

CPM CPC Advertising Banner 52

Karola Karlson

JULY 19, 2021

In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals. As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives. #5

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Google ) For display adverts, the standard CPA is $76.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96