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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. The death of the third-party cookie.

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Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. You can do this by using rich Pins , which allow brands to embed information directly into their pins. Dive Deeper: SEO Keyword Research Made Easy in 2019.

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Instagram is now hiding likes.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Retargeting 101: Why It’s Essential for Any Marketing Funnel. million apps in Q1, 2019: the, biggest Google Play, has 2.1

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

This way, you can use programmatic ad spend to stay on budget while making your ROI. These are non-skippable and short ads, increasing brand awareness. While they’re all different, most will show your listings based on keywords, geolocation, demographics, interest, and retargeting. million 5G-enabled devices.

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Launch a Profitable e-Commerce Campaign on Facebook Ads!

Lemonads

Let’s start to take a look at your funnel , from awareness to consideration to transaction. Traffic , Conversions, or Brand awareness ? It’s all about Engagement , Brand Awareness , Video Views , Conversion, and Traffic , so to increase brand awareness , your reach , traffic, and drive your audience to visit your store !

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

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