Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. A campaign in the U.K.
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