InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. This is hardly a bad thing, as brand awareness and name recognition are critical components to a well thought-out mobile marketing campaign.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). The death of the third-party cookie.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Specifically, we found that the age group 24-30 had the highest click-through rates, so it’s worth trying if that’s your target audience. Studio-shot: 97% more effective for brand awareness.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column.

Video Ads 110

Video Ads Conversion CPC Banner 110