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The Google anti-trust trial: A deep dive into the details

Martech

The reporter X post said: “I didn’t get great notes on this, but I think the reason had something to do with not wanting people to think that SEO could be used to manipulate search results.” Google search ads ‘can’t be replaced’ (Oct. Expedia’s former COO claims ad payments to Google ballooned x10 – but traffic didn’t follow (Oct.

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads. 6 Ways Google Ads Can Boost Your SEO Results. How to Lower the Cost of Google Ads and Get Better Conversions. 9 Rules for Creating Ads that Convert. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates.

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How to Get Started With Paid Performance Marketing

Single Grain

44 Must-Have Marketing Tools for any Business in 2019. Because these pages have already done their research and their testing, you can use their ads as a starting point for your campaigns, saving yourself a ton of time, effort and money. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective. Tracking Attribution.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. Trend #5: Smart Bidding.