Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Header Bidding Platform increases programmatic yield.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52