2018 Ad Click Ad Inventory Impressions 
InMobi
JULY 3, 2018
InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. Who adopted video ads first: publishers or advertisers?
Automatad Inc.
FEBRUARY 22, 2022
The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. When a user logs in using the same/different browser across a device, the match key can connect an ad seen on one device/browser with a purchase made on another device/browser.
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