InMobi

MAY 21, 2019

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

SEPTEMBER 5, 2017

Yet in 2017, the tables have turned. But if videos are not properly optimized for in-app play, media planners are wasting their advertising dollars. If you are looking to buy interactive video ads in-app, keep these guidelines in mind. Make sure your video format matches mobile usage. Today, U.S. A buffer-free (0.06-second)

Viewability 52

Viewability Media Video Ads Rich Media 52

InMobi

DECEMBER 12, 2019

VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. This is why InMobi adopted VAST over VPAID in 2017, as VAST ensured faster load times and buffer-free experiences. and VAST 4.2, have made provisions for interactivity since 2018.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

JUNE 27, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor. Anne went into great detail on how InMobi was focusing on a VAST-based solution to provide a buffer-free video experience for consumers.

Viewability 52

Viewability Impressions Video Ads Agency 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. The multi-day auction generated $6.2 Triller Calls Off SeaChange Merger and Targets IPO.

Ad Tech 59

Ad Tech Impressions Media Agency 59

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017, U.S. Video ads should take about 6/100th of a second to load. Consumers are increasingly relying on connected mobile devices in their everyday lives.

Viewability 52

Viewability Video Ads Advertising Marketing 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. In Q1 2019, U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52