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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Marcel, first announced in 2017, drew sceptical reactions from some parts of the industry when it was first announced.

GDPR 52
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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

Cookies 101
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 108
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 111
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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post.

Media 52
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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. However, they still require consent under the EU’s GDPR. It later changed the name to Verizon Media Group.