Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% and a 4% expansion rate.

Advertising

Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media

InMobi

SEPTEMBER 17, 2019

The higher than average viewability rate of video ads is one reason why their average click-through rate (CTR) was two times better than native ads and 10x better than banners in the first quarter of 2019. Back in 2017, brands and agencies were fretting about viewability in mobile environments. In the U.S.,

Viewability

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. They have seen in-app video ad completion rates between 80-90%, well over 25% better than their initial expectations. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. In 2017, global sales from in-app purchases had already reached $37 billion. Higher click-through rate (10.6%).

Display Advertising

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising