Drive growth with account-based marketing
Martech
MARCH 10, 2022
63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Implement funnel-based personalization through funnel/DRIP system. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc.
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