MobileAds

JANUARY 20, 2021

The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion. For example, native advertising on Facebook Ads, Twitter Ads, or Instagram Ads.

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Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g.

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