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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion. For example, native advertising on Facebook Ads, Twitter Ads, or Instagram Ads.

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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Although native ads are meant to look like the surrounding content, there still needs to be a clear and prominent disclaimer stating that they are paid advertisements.