Drive growth with account-based marketing
Martech
MARCH 10, 2022
63% of purchases have more than four people involved in the buying group (up from 47% in 2017). However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g.,
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