2015 Banner Display Advertising Impressions 
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. High impressions. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. On overall ad spending for interstitial is high. Larger space.
VideoWeek
JUNE 17, 2022
Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. The collective says that these display advertising banners have a clear message that describes the cause and intention, whilst prominently displaying the brand assets (e.g.
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