2015 Banner Brand Awareness Display Advertising 
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands.
Banner Flow
DECEMBER 7, 2016
Social advertising will continue to be huge, but only on the right networks. Back in 2015, spending hit nearly $24 billion, and in 2017 it’s expected to exceed $35 billion according to emarketer , which would make up around 16% of total digital ad spend. More businesses will be using them than ever in 2017.
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