MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Banner Flow

DECEMBER 7, 2016

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. By using their brand advocates, they can access more data on how content is shared, consumed and discussed on these channels, and form a closer relationship with their audience.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

VideoWeek

JUNE 17, 2022

The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences. The BBC meanwhile was the most trusted, with 55 percent saying they trust its news output.

Ad Tech 59

Ad Tech Impressions Media Agency 59