The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency
VideoWeek
JUNE 17, 2022
And while shoppable TV ads are nothing new, the new offering is fairly unusual in that QR codes aren’t involved. By pressing “OK” on their Roku remote, Roku customers will be able to purchase products via shoppable ads without having to re-enter their credit card details. AppsFlyer Debuts Data Clean Room.
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