Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

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VideoWeek

MARCH 17, 2023

The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). “Digital advertising is the lifeblood of the online economy.

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VideoWeek

OCTOBER 7, 2022

. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. ” The Week For Agencies.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Deep dives into the IDs. Who are the partners?

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VideoWeek

DECEMBER 1, 2023

Campaign Optimisation Lags Behind Measurement on Converged TV Innovid, a TV measurement platform, has identified a disconnect between measurement and optimisation across converged TV (linear, digital and streaming). percent of advertisers were measuring campaigns on one platform, only to optimise them on another.

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