2015, Ad Inventory, Ad Targeting and Impressions

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable. What’s next for mobile advertising?

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

AdTech Trends

AdTech Ecosystem: Navigating Trends and Insights

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

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