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Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon

InMobi

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!

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Meta advertising: what you need to know

illumin

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. Another important feature of meta ads is retargeting.

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7 underutilized ways to drive traffic to your brand

NewProgrammatic

However, opting for popular solutions puts your brand up against a very saturated market. The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Contextual advertising.

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