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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.