2014 Ad Audience Audience Pop-Up 
NewProgrammatic
SEPTEMBER 8, 2021
However, opting for popular solutions puts your brand up against a very saturated market. The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format.
Single Grain
FEBRUARY 17, 2020
your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. It's more popular with people (i.e. First, they looked to media companies for inspiration.
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