Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Let’s consider a simple banner ad, for example. So what happened in the intervening years?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Lemonads

OCTOBER 18, 2020

On iOS devices, users can see them on the lock screen, notification center, or as a top screen banner. In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. The user receives this kind of push notification on their phones. What is in-page push traffic?

Ad network 52

Ad network Affiliates CPC CPA 52