Remove 2010 Remove Banner Remove CPM Remove Rich Media
article thumbnail

Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

Founded back in 2010, the company is headquartered in the US and specializes in monetizing as well as selling all types of mobile traffic through push notifications. According to Airpush, publishers can make up to 30 times more monetizing traffic using the network’s push ads when compared to conventional CPM.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. Luckily, the introduction of ad servers solved this and kickstarted the programmatic media-buying revolution.