Ad Monsters

JANUARY 8, 2024

Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. cookies) to targeting and measurement, many will be deployed. The sector saw its reputation tarnished in 2023; what’s in store for 2024?

Cookies 105

Cookies Clickbait Ad Exchange Audience 105

Digiday

JANUARY 31, 2024

All about the log-in Audience authentication is top priority for many publishers in 2024, but it’s not as easy as capturing an email. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Cookies 81

Cookies Media Audience 81

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 69

Retail Advertising Cookies Marketing 69

Basis

JANUARY 24, 2024

Now, after numerous delays , third-party cookie deprecation in Google Chrome has officially begun, making the challenge of adapting to signal loss even more urgent. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Digiday

JANUARY 17, 2024

Google has officially started deprecating the third-party cookie from its Chrome browser, starting with 1% of its audience this month.

Media 84

Media Cookies Audience Advertising 84

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. And it’s why every publication you read now has a dozen newsletters.”

Marketing 131

Marketing Cookies Machine Learning MarTech 131

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. Once they have those insights, they can adapt their campaigns to meet audiences’ distinct needs.

Advertising 52

Advertising Marketing Cookies Food 52

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 78

Cookies Pop-Up Electronics GDPR 78

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 69

Cookies GDPR First-Party Cookies Ad Tech 69

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. When third-party cookies are gone, advertisers won’t be able to track their mid-to-lower funnel actions the same way they can now.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 59

Advertising Marketing Cookies Retargeting 59

Martech

JANUARY 4, 2024

Third-party cookies are on their way out of the door. That leaves marketers and advertisers with the stark choice of abandoning any serious attempts at targeting, relying on varieties of contextual advertising, or finding alternative ways to identify audiences. Why we care. That may be a small percentage but it’s a lot of users.

Marketing 111

Marketing Finance Cookies MarTech 111

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams.

Education 52

Education Advertising Marketing Cookies 52

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Retail 109

Retail Media Cookies Electronics 109

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier? We’re used to adapting.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. What Should Marketers Start Doing In The New Year To Improve The “Health” Of Their Campaigns?

Advertising 77

Advertising Marketing Cookies Impressions 77

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. Well, another year around the sun, and data privacy is still a hot topic in ad tech.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Ad Monsters

JANUARY 5, 2024

Can you dive into how these capabilities, combined with TripleLift’s strengths, will enhance the way advertisers connect with diverse audiences? We move past the basics of behavioral targeting and cookies and have trained our AI to focus on the emotion within creative and content.

Media 105

Media Native Advertising Cookies Ad Tech 105

Basis

JANUARY 24, 2024

Now, in 2024, they’ll have to grapple with yet another complication: Google’s phase-out of third-party cookies in Chrome. At the same time, it’s important to set realistic expectations for campaign success, as the performance benchmarks clients are used to will change as third-party cookies go away.

Advertising 62

Advertising Marketing Cookies Education 62

Martech

JANUARY 11, 2024

As the value of audience data increased and B2B marketers in the tech sector, in particular, emphasized buyer intent data, both TechTarget and Informa Tech responded accordingly. TechTarget offers a buyer intent platform called Priority Engine that gives marketers access to data about prospects actively researching tech solutions.

Cookies 94

Cookies MarTech Media Marketing 94

Basis

JANUARY 11, 2024

On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance. Younger OTC “This is stressful.

Pharmaceuticals 65

Pharmaceuticals Healthcare Audience Education 65

VideoWeek

JANUARY 5, 2024

GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results. For those users, third-party cookies will now be blocked by default. Read more on VideoWeek. percent YoY, and could climb 14.1

Media 52

Media Cookies Entertainment Agency 52

Martech

JANUARY 22, 2024

While exploring why ROI had increased, we found that some of our messaging resonated more with our Enterprise audience. The relationship between agencies and their client’s RevOps teams will only get more critically important as 2024 brings us closer to a world without third-party cookies and the need for more first-party data use increases.

Agency 111

Agency Communications Machine Learning Conversion 111

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

AdExchanger

JANUARY 25, 2024

Through the program, advertisers can target audiences for Privacy Sandbox auctions by matching their data graphs to those of publishers that […] The post Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns appeared first on AdExchanger.

Data Management Platform 129

Data Management Platform Audience Advertising Cookies 129

Martech

JANUARY 2, 2024

This type of unified customer database allows businesses to create personalized experiences and infuse their marketing with offers and discounts specific to audience members or segments. With Google’s imminent deprecation of third-party cookies , marketers are looking to leverage their own data instead of relying on other sources.

MarTech 76

MarTech Marketing Cookies Audience 76

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. This is a long time coming; marketers who’ve prepared ahead of time are ready and able to pivot – adjusting their strategies and targeting approaches to still reach their audience effectively.

Cookies 111

Cookies Audience Ad Tech Advertising 111

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Smart-Hub

JANUARY 30, 2024

For instance, an ad about cookies saying something like “Just like your granny used to make” appeals to the feeling of nostalgia and tries to evoke customers’ memories of good old times. This way, they build reliable and authentic connections with their audiences, which helps them gain trust.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59

Brid.tv

JANUARY 12, 2024

NBCUniversal’s One Platform Total Audience One of the highlights of AI advertising was definitely NBCUniversal ’s new project, One Platform Total Audience. The beta version will soon be accessible to partners and, by the end of the year, to wider audiences.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Basis

JANUARY 24, 2024

then chances are that “signal loss” and “third-party cookie deprecation” are some ofthe first words that bubble up. Since first-party data will be so critical to getting personalized messages in front of prospective travelers once cookies go away, finding ways to unify, organize, and maximize that data is absolutely key.

Advertising 52

Advertising Marketing Cookies Audience 52

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. Think about how powerful it is to know what your audience likes and doesn’t like. This is key for you if reaching large audiences with quality content matters.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Ad Monsters

JANUARY 3, 2024

For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Programmatic advertising burst onto the scene in the mid-2000s promising better monetization opportunities for publishers and better access to audiences for brands. Ad spend was plummeting.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52