Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
Adweek
MAY 8, 2024
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and.
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