Coca-Cola Puts People and Pets Over Product in an Ode to Spills
Adweek
MAY 8, 2024
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand's iconic glass bottle. Moving backwards and.
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