Adweek
MAY 8, 2024
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush!" takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro can.
Ad Rants
MAY 6, 2024
The internet is saturated. Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. The key? Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. How to Create Organic Ads That Work In an ideal world, ads would never look like ads.
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The Ad Tech Blog
MAY 5, 2024
Understanding AI in RTB Fraud Detection Key Points AI fraud detection in RTB is crucial for maintaining the integrity and efficiency of digital advertising ecosystems. Here are the key takeaways: AI enhances accuracy and speed in identifying fraudulent activities by analyzing patterns and anomalies in large datasets. Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation.
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
MAY 8, 2024
Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […] The post Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic appeared first on AdExchanger.
Adweek
MAY 7, 2024
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
MAY 4, 2024
Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This method is particularly relevant as privacy regulations tighten and traditional data aggregation becomes more challenging. It involves a decentralized approach where updates to the model are aggregated without transferring raw data from the devices.
Martech
MAY 6, 2024
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.
AdExchanger
MAY 5, 2024
Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by […] The post Google Is Backing A National Approach To US Privacy Compliance appeared first on AdExchanger.
Adweek
MAY 8, 2024
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning.
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Seth Godin
MAY 5, 2024
…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.
The Ad Tech Blog
MAY 3, 2024
Understanding Decentralized Ad Verification Key Points Enhanced Security: Decentralized systems reduce the risk of fraud and data manipulation by distributing data across multiple nodes. Increased Transparency: Every transaction and data exchange is recorded on a blockchain , ensuring transparency and traceability. User Privacy: By decentralizing the verification process, user data remains private and secure from unauthorized access.
Martech
MAY 3, 2024
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.
AdExchanger
MAY 7, 2024
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut. The post Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
MAY 6, 2024
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456 medium fries or 228 Big Macs.
Oko
MAY 1, 2024
If a TV is playing to an empty room, your ad money is going to waste. In this blog post, we dig in on this problem — and how brilliant minds are working to solve it. Do we have your attention? In advertising, few questions are as important. Our entire industry is built around grabbing […] The post Measuring Attention: The Future of TV Advertising appeared first on OKO Digital.
The Ad Tech Blog
MAY 2, 2024
Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. User-Centered AI: Designing AI systems with a focus on user needs enhances user adoption and satisfaction. Cognitive Psychology: Understanding user behavior through cognitive psychology is vital for creating intuitive AI interfaces.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 1, 2024
Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […] The post News Orgs Are Done Begging For Ad Dollars appeared first on AdExchanger.
Adweek
MAY 2, 2024
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college students through their universities.
Seth Godin
MAY 8, 2024
Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read the whole thing, we skimmed a summary instead. At first glance, it seems as though AI is good at this.
The Ad Tech Blog
MAY 1, 2024
Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Effective personalization requires integration across various data sources and platforms to maintain a unified user view.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 2, 2024
Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic grew 1% YoY, digital commerce 2%. Digital orders by PC fell sharply, down 9%, while orders by mobile grew 5%. Average order value dropped slightly while average discount rate stayed the same (18%).
AdExchanger
MAY 7, 2024
Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […] The post Google Search’s Core Updates Are Crushing Sites And Reshaping The Web appeared first on AdExchanger.
Adweek
MAY 6, 2024
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company.
Ad Monsters
MAY 1, 2024
As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. On the show, producers place contestants in a room alone, and all communication occurs through screen.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
MAY 6, 2024
Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient approach, of course, is to act as if.
Martech
MAY 1, 2024
Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.
AdExchanger
MAY 3, 2024
Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence. The event was a hypefest for AI-powered ad products and creator tools, including several new features designed to bring ad spend more in line […] The post Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators appeared first on AdExchanger.
Adweek
MAY 7, 2024
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable ad formats for Prime Video with remote-enabled capabilities. The new formats include shoppable carousel ads, pause ads and brand trivia ads. Between the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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