what-buyers-need-to-know-about-tcf-2.0 
InMobi
SEPTEMBER 15, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to help digital advertising platforms comply with the European General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device. But what does it mean for buyers?
Automatad Inc.
MARCH 8, 2022
The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Behavioral targeting is facing immense backlash in both the EU and the US as the advertising industry argues over its efficacy and need. Buyers should, however, have a DSP that supports the spec. Unified ID 2.0
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