InMobi

MAY 11, 2021

This all means that IDFAs, the device-level identifiers currently used for attribution and other advertising purposes, will be largely unavailable. Let’s deep dive into two particular aspects: click-through and view-through attribution. How does it work now?

Ad Server 52

Ad Server Impressions Advertising 52

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. Why is Mobile Attribution Important? How Mobile Attribution Works?

Conversion 52

Conversion Ad Click ROI Impressions 52

InMobi

NOVEMBER 23, 2021

In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see. update in late April, and we started to see an increase in Limit Ad Tracking (LAT) traffic, i.e., traffic without IDFAs, soon after. Apple’s iOS 14.5

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

InMobi

JULY 8, 2021

With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52